| |
|
|
Home
»
Media/Education/Jobs
»
Products and features >> Features
Features
Organic Agriculture : the return to nature
Organic agriculture is tied to a policy of quality and environmental safety that meets consumer demand in terms of diet and health. Although subject to many constraints, it continues to grow.
Although the founding principles of organic agriculture date back to the start of the 20th century, it had to wait until 1970 to be organized at world level (IFOAM) and 1980 for the French authorities to officially recognize it with the label “organic agriculture” (AB in French), using the legal definition (1981 decree): “agriculture not using synthetic chemical products.”.
Role and specificities
Organic agriculture by definition aims to guarantee quality tied to a method of production that respects the environment and animal rights, and only agricultural products and processed products from the latter are entitled to the “organic” label. They are protected by the official quality sign “AB”, one of the five signs identifying quality and origin (SIQO) recognized in France. A new European label will come into force on 1st July 2010 (the 12 stars of the EU flag arranged in the shape of a leaf on a green background). The Agence Bio was set up in 2001 to assist the development and promotion of this method of production.
Since 2003, any operator (producer, importer or processor) in the organic sector must register with the agency (notification form) and agree to be inspected by one of the five official French certification bodies: Aclave, Agrocert, Ecocert SAS, Qualité France or SGSICS. Since 1st July 2005, distributors are also subject to the notification and inspection obligation.
The labelling on organic products must include certain mentions besides the usual data:
- reference to the production method,
- the name and/or registered number of the certifying body,
- the exact ratios of organic ingredients in finished products, which contain between 70% (legal minimum) and 95%.
Purpose and practices
The purpose of organic agriculture is to preserve water and air quality, reduce greenhouse gas emissions, maintain and improve soil fertility, reduce risks of pollution by nitrates, contribute to the harmony of rural landscapes, preserve know-how, and to respect, develop and maintain the biodiversity of flora and fauna. The practice of organic agriculture requires a holistic approach that respects certain production rules. These notably include the “conversion period”, a rest time for the land that is currently set at two years for annual or semi-perennial crops and three years for perennial crops.
There are also techniques like weeding by mechanical means or solar energy, integrated organic pest control, thermotherapy, centrifugal tree management (thinning), natural tannic treatments, natural manures and compost, crop rotation, or the use of CO2 (fruit storage) and ethylene (degreening). Other practices are banned, however, such as GMO, SO2 diffusers, ionization treatments, hydroponics, etc.
The global organic market
The area devoted to organic agriculture totals 33 million hectares worldwide (2007) and the number of certified organic farms (1.3 million) grew fivefold from 2000 to 2007. Africa accounts for 45% of the total and Asia accounts for over 20%. The three leading countries are Australia (12.2 million ha), Argentina (2.8 million ha) and Brazil (1.8 million ha) and the leading continents are Oceania (37% organic), Europe (24%) and Latin America (21%). As regards the ratio between organic farming and total cultivated area (2007), the top three countries in the world are Liechtenstein (29.7%), Austria (13.4%) and Switzerland (11%). In 2007, the world market was estimated at $46.2 billion (+39% compared with 2005), including $25 billion for the European market, and $20 billion for the North American market.
The organic market in Europe
In 2007, the EU (27 countries) numbered 189,000 organic farms, with over 7 million hectares cultivated, representing 3.9% of Europe’s total cultivated area. Almost 70% of organic farmland is divided between six member states: Italy, Spain, Germany, United Kingdom, France and Austria. The three leading countries in terms of organic farmland are Italy (16%), Spain (14%) and Germany (12%), while the three countries with the highest density of organic farming are Austria (13.4%), Sweden (9.8%) and Italy (9.2%).
France is in 15th place with 3.2%. Organic farming has developed significantly in Central and Eastern European countries and it now accounts for 15% of Europe’s total cultivated area. The Czech Republic and Poland represent 60% of the total for these countries. Germany is still the largest EU market (€5.8 billion), well ahead of France (€2.6 billion). As regards the organic budget per inhabitant, Denmark (6%) heads the list, followed by Austria, Luxembourg and Germany. Organic products are steadily growing in the EU, following the example of vegetables, where the surface area has more than doubled in three years.
Organic agriculture in France
At the end of 2008, France reported 13,300 farms involved in organic farming (61% smallholdings) and the total area covered 584,000 hectares (2.7% of the total cultivated area) with 62% devoted to forage crops and grassland. The productions that are growing (2008) include vines (+25.2%), medicinal and aromatic plants (+25%), fresh vegetables (+14.2%), fruit (+13.5%), cereals (+11.8%) and oilseed crops (+5.8%). On the other hand, high-protein crops and pulses fell sharply (-15.5% and -21%).The principal regions are Provence-Côte d’Azur (7.7%), Languedoc-Roussillon (5.2%), Rhône-Alpes (4.8%), Corsica, Alsace, Franche-Comté, Pays de la Loire and Midi-Pyrénées (the largest in surface area, with 68,000 ha). Champagne-Ardenne, Nord-Pas-de-Calais and Picardy are at the bottom of the list. Finally, the Drôme
(24,220 ha, or 10.8% of its total cultivated area) is the most organic department in France. It is also meets market requirements through regular supplies, batch traceability and the quality of the products. Aquaculture creates direct jobs and also contributes to the emergence of indirect jobs tied to other types of development (restocking rivers and ponds, small packaging and processing units) and the creation of business activities downstream (processing and packaging companies). As regards the 7, 400 processing and distribution companies, over 65% are devoted to making bakery products and pasta. As for imports, the principal products are essential oils and aromatic plants, fresh fruit and vegetables, processed fruit and vegetables, cereals and seeds, and animal feeds.
The organic market and growth
With an annual growth of 10%, the market for organic food products totalled €2.7 billion in 2008. Representing 1.7% (in value) of the total food sector, it breaks down as follows: supermarkets (42%), organic retail chains (27%), independent organic retailers (13%), direct selling (13%), traditional shops/frozen foods (5%).
The line has developed over the last decade and now covers the following product families: groceries (18%), fruit and vegetables (17%), dairy products (16%), bread and flour (13%), wine (10%), eggs (7%), meat products (6%), poultry (3%), seafood products (3%), processed products (3%) and cooked/salted meats (1%).
Organic agriculture has really taken off and in 2009 it recorded a sharp rise in development with the conversion of 3,600 new producers (+23% compared with 2008). This is the biggest growth since 1995 and three regions now exceed 30% conversion: Languedoc - Roussillon, Ile-de-France and Provence-Côte d’Azur. Similarly, the surface area rose 21% in the EU over the last three years.
With an annual growth of 10%, the market for organic food products totalled €2.7 billion in 2008. Representing 1.7% (in value) of the total food sector, it breaks down as follows: supermarkets (42%), organic retail chains (27%), independent organic retailers (13%), direct selling (13%), traditional shops/frozen foods (5%).
The line has developed over the last decade and now covers the following product families: groceries (18%), fruit and vegetables (17%), dairy products (16%), bread and flour (13%), wine (10%), eggs (7%), meat products (6%), poultry (3%), seafood products (3%), processed products (3%) and cooked/salted meats (1%).
Organic agriculture has really taken off and in 2009 it recorded a sharp rise in development with the conversion of 3,600 new producers (+23% compared with 2008). This is the biggest growth since 1995 and three regions now exceed 30% conversion: Languedoc - Roussillon, Ile-de-France and Provence-Côte d’Azur. Similarly, the surface area rose 21% in the EU over the last three years.
The organic offer at Rungis
Rungis Market’s organic offer has grown very sharply in the last ten years, from less than ten operators to over forty. Similarly, the choice has grown significantly, from mainly fresh fruit and vegetables and processed and packaged fruit and vegetables, to cleaning products, not to mention meat products, catered products and groceries.
The organic offer targets 4 types of clientele:
- the producers’ floor clientele (retailers, restaurants),
- the specialized retailer clientele (organic chains),
- the large and medium-sized retailer clientele (supermarkets),
- the e-business clientele.
Fresh fruit and vegetables take the biggest share of this overall offer, ahead of dairy products and creams, seafood products, meat and poultry products, groceries and catered products, plus niche organic products.
It is a traditional wholesale offer for the producers’ floor clientele and a full service offer (order preparation, packaging and deliveries) for the other types of clientele.
Francis Duriez
( Source : Agence Bio, Adocom, Ministère de l’Alimentation, de l’Agriculture et de la Pêche, Inra, IFOAM, FNSEA, Ctifl, Interfel)
Pro reviews
Crédit photo : FD
Felice Spinella
(President of the Prodiva 3 S group- Rungis)
“Our group is an importer of organic fruit and vegetables, particularly from Sicily. We sell 15,000 tons a year to organic wholesalers at Rungis and outside Rungis. The organic market is bound to develop, as long as the various players remain transparent and serious. The organic market is about giving consumers the best quality without any ulterior motive of profit. For this market to grow and last, it has to remain a market of quality at a fair price. It will increase, but in a reasonable manner. Still, it would be better to clearly inform the consumer and not try to turn this virtuous production method into a commercial El Dorado.”
Crédit photo : FD
Henri de Pazzis
(President of ProNatura)
“After five years as an organic market gardener, I started up ProNatura in 1987 to export organic fruit and vegetables from Provence to Germany. Then ProNatura opened up other sources and destinations (France, Switzerland, UK, etc.). We work with organic wholesalers and stores, mass distribution, industry, the catering trade, etc.
After investing in production from the start, we bring local produce to market through ProNatura Bretagne, ProNatura Provence or ProNatura Méditerranée (Perpignan) and we produce citrus fruit (Morocco) and pineapples (Togo). ProNatura Rungis allows us to better service the specialized organic retail trade. The French market for organic products has had an annual average growth of 10% since 1999. With 2.6 billion euros in 2008, it represents 1.7% of the food market. Fruit and vegetables account for 451 million euros. France has 584,000 hectares devoted to organic agriculture (2.12% of total cultivated area) including 20,000 hectares for fruit and vegetables.
Comparatively speaking, France is far behind the European heavyweights in terms of organic arable land: Austria (13%), Sweden (9.8%) or Italy (9%). Germany is the biggest market (€5.8 billion), well ahead of France (€2.6 billion). The growth slowed at the end of 2009, under the impact of several factors: a higher number of conversions, productions previously exported (European markets, particularly the UK, in difficulty) remained in France and the arrival of Mediterranean productions previously aimed at northern Europe. Organic agriculture underpins an agronomic pace and commercial attitudes that are different. Conversion and the technical skills to forego chemicals represent radical changes. The market has to allow for these special considerations. It is not a matter of limits, but more a framework to guarantee the long term future of organic farming and this business model. The organic market must continue to grow to meet demand and find its place in the catering trade to permit genuine local development. Smooth development will only be achieved with quality technical support and by respecting the founding principles of organic agriculture – the producers must be able to earn a living from farming.”
Crédit photo : Mons
Hervé Mons
(MOF cheesemaker-refiner)
“Organic farming is a fabulous approach in an ecological context. However, I find it excessive to use and “market” it with regard to cheeses. Cheese falls into two categories: Pasteurized cheeses and farmhouse or traditional cheeses made from raw milk. The latter are implicitly “organic” cheeses by reason of the production methods, from upstream (from the animal) to downstream (making the cheese). This is organic farming before its time! Now that it has become fashionable, certain people use the word organic to make money. When you make farmhouse cheese from raw milk, there is no need to adopt an organic approach, as with the Salers de Buron, a remarkable raw milk cheese that does not claim to be organic for that matter. Farmhouse raw milk cheeses are sufficient in themselves and there is no need to add the organic label.”
Crédit photo : FD
Markus Zeiher
(Manager of Dynamis - Rungis)
“We sell just over 5,000 tons of organic fruit and vegetable a year from French (40%) and foreign (60%) producers. While our exports are down due to a crisis in Anglo-Saxon countries, Parisians on the contrary are buying more and more organic products. We created the Campanier for them, an assortment of seasonal organic fruit and vegetables, segmented by four weight options (2 kg to 5 kg) and sold at a set price that has not changed for twelve years. Even if the price is higher, we noticed that the demand continues to grow.
In 2009, which was a bad year, the organic market remained stable compared to other sectors that were seriously affected and we in turn grew by 6%. This is due to the consumers, who are convinced, loyal people willing to support the operators in the sector. Organic agriculture is the best alternative to guarantee sustainable development of the planet, the future of which is inherent in certain political choices. I remain optimistic about the years ahead.”
Crédit photo : FD
Noëlle Imbault
(Store manager in the Biocoop network - 91 Brétigny-sur-Orge)
“I started in this business out of conviction and an attraction for organic products. My 300m2 store opened in 2008 and all organic products are sold here, such as fresh fruit and vegetables, cooked meats, fresh meat or fish, bread, groceries, frozen foods, household goods, skin care products, cleaning products, etc. I also buy at Rungis any products I can’t always get through Biocoop (fruit and vegetables, meat, groceries and cheese).
Organic products are more expensive that in the conventional market, but they are richer and more nourishing, so we eat less of them. As a result the price difference between the two markets is less marked. Organic means healthy, safe food that respects the environment. However, it is particularly limited by the small area devoted to organic farming and the cost of labour. This market is growing and I remain optimistic.”

Crédit photo : Agence Bio
Pascal Gury
(President of GIP Agence Bio)
“Based in South Vendée, I farm 133 hectares of staple cereals, oilseed crops and dried vegetables under organic agriculture. I converted a first part of my farm in 1997, and the whole farm in 2000. Since January 2009, I am the President of Agence Bio (a public interest group to promote organic agriculture) and a member of the organic commission of the FNSEA (French farmers association).
With consumption up 10% a year, organic agriculture is doing quite well in our country, which is among the five largest European producers. Today, it represents nearly 3% of the arable land and should rise to 6% by 2012. Over the next few years, the target of 20% consumption of organic products in local authorities (school canteens, etc.) is not utopian. The organic market is in full development in France and to satisfy the growth in consumption we have to rely on trade with our European neighbours, particularly for fruit and vegetables, in short supply in France. Despite relatively high prices, organic products were not much affected by the crisis in 2009 and some prices, like organic cereals, dropped by 20%. The expansion of organic agriculture is explained by the quality of the products, the growing number of consumers and their loyalty. However, it suffers from high labour costs and a limited level of research and production. Tied to a policy of sustainable development, organic agriculture is guaranteed a rosy future.”
Crédit photo : FD
Selda Celik
(Directrice qualité et développement durable du groupe AFL - Rungis)
“Our group’s activity (300 employees) is the distribution of fruit and vegetables, packaged products (4th and 5th line) and seafood products, for the catering trade and large and medium-sized retailers (supermarkets). 1,400 clients are delivered every day, representing a volume of 250 tons of fruit and vegetables, 2% of which is organic produce.
The Group started in the organic market in 2005 and it is certified by “Qualité France” for its line of fresh fruit and vegetables, packaged products (4th and 5th line) and fresh fish. Based on an environmentally-friendly approach, our organic offer is geared to seasonal French and European products. However, we have decided to limit it to maintain better control, as organic products suffer from the low volumes and a classification that is just as drastic as for conventional products. To help our clients in institutional catering anticipate their purchasing needs while respecting their budgetary constraints, we offer them blocked rates, by the fortnight or month.
Despite a more stable market and a more structured supply, it is absolutely essential to increase the surface area devoted to organic agriculture today, particularly for fruit and vegetables.”
back to the list
|
|
|
|