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Food packaging : trends and innovations
Long considered secondary, food packaging now holds an important place in the production chain connecting the product to the consumer. In addition to its role in the protection, transport, storage and preservation of the food, it has become an information and communication aid, with undeniable economic and social functions. Tied to technological advances and environmental constraints, its development tends to reflect consumption requirements.
The history of packaging starts with the first movements of man and dates back to prehistory when people used animal skins, shells and leaves. Ceramics and baskets first appeared around 6000 BC. The Egyptians (1500 BC) were the first to use glass containers. Later on, the barrel appeared in Gaul. In 1746, the English created the first product packaged under a trademark (antipyretic powder). Up to the end of the 19th century, people used raw materials like wood, cork, clay, fibres (flax, hemp, willow) or processed materials like glass, metals, paper. The 20th century saw the arrival of plastic, a modern, convenient material.
A highly performing sector...
The global packaging industry generates a turnover exceeding €500 billion, 60% of which concerns the food sector. There is still great disparity between countries and 75% of packaging production is consumed by 20% of the world’s population. As France’s seventh largest industrial sector, packaging holds an important place in the French economic panorama, with a turnover of about €21 billion and €1.7 billion for manufacturers of packaging equipment. The leading French industrial sector with a turnover estimated at €154 billion (2007), the food processing industry is also the largest in Europe. This gives an idea of the importance of this sector for packaging companies. It remains their largest market with 40% of turnover, followed by the health-pharmacy sector (11%) and the cosmetics-hygiene-perfumery sector (10%).
France also heads the list of countries supplying packaging (2008) ahead of Italy and Germany. Subject to strict rules in terms of food contact, food packaging must be inert for the content and avoid any risk of toxicity or modification of the product’s physical-chemical and organoleptic properties. These requirements vary depending on the foodstuff, its condition, temperature or the length of contact.
Packaging has several functions. It protects, preserves and transports the product, simplified storage and provides information on the content and its use. As an industrial product subject to technological, regulatory, marketing and environmental constraints, it includes a very diverse range of forms and materials.
Cardboard and paper...
Cardboard remains the leader in packaging purchasing (33%) ahead of plastics (30%). Corrugated cardboard represents 3 million tons for a turnover of €3 billion. Made from natural materials (cellulose fibre or starch) where the supply is renewable, corrugated cardboard has a very good carbon footprint and image with consumers. 90% of corrugated cardboard production comes from recycling, consolidated with each rotation by adding 10% virgin matter (cellulose pulp).
It was invented in 1850 by Messrs. Healey and Allen, two Englishmen who used it at the time to stiffen top hats. All sectors included, it is the most widely used packaging material for transport in the world, with a financial weight that is higher than the others. Almost 50% of the production is for the food industry. Light, safe, resistant, ergonomic and protective, it is subject to strict regulations (articles 16 and 17 of the European rules 1935/2004) regarding its readiness for contact with foodstuffs.
The paper is usually made using paper pulp from Landes pine. This material comes from a renewable, recyclable and biodegradable resource. The Kraft Alios paper bag is treated as a mass to resist humidity but disintegrates on prolonged contact with water. In France, its production is still limited to 500 million units (over 20,000 tons), but there has been a slight upturn due to its good image with households. Paper comes in diverse forms with diverse treatments (parchment, silicon-parchment, Kraft parchment, calendered, waxed, greaseproof, heat-sealable, etc.).
Cardboard and paper are the most recycled materials, with a rate much higher than the objectives set by European directives.
Plastic and glass...
Packaging is the largest outlet for plastics in the world and the food industry consumes 65%. Plastic food packaging is made from polymers, which come in the form of a long chain of molecules constructed according to the individual links called monomers. Constantly lightened, free of heavy metals, plastics can now be recycled on an industrial scale and the industry is developing new packaging based on materials from renewable resources. Thanks to its great variety, it adapts to all sectors (food, industry, distribution, etc.) and represents 40% of converted plastic in Europe. After Germany (4 million/tons), France (2.04 million/tons) is the second largest producer of plastic packaging in the EU. Due to their high calorific value, plastics improve the energy yield from domestic waste incineration and the energy recovered is then used for urban heating and to produce electricity. This represents an annual saving of 300,000 tons/oil equivalent in France. There are different plastic materials; the main ones are polyethylene (stretch film, bag, tube, small bottle, container, etc.), polypropylene (film and clear bag, stopper, dishes to reheat, etc.), polyvinyl chloride (bottle, food box and container), polystyrene (dairy pot, cup, egg box), expanded polystyrene (container, food shipping pallet, etc.) and polyethylene terephtalate (food box, bottle, cover).
Discovered about 5000 years ago (Mesopotamia), glass is made from silica (sand), limestone and sodium carbonate. It is transparent, resistant (to atmospheric and chemical agents) insulating and stabilizers or pigments can be added. While it has the advantage of being wholly and endlessly recyclable, clear glass cannot be made from coloured glass. It is safe, natural and it guarantees the promotion, protection, preservations of the products inside. With modern techniques, it can take on any shape and be made lighter (15%) and less fragile. Machine-made container glassware (fluids packaging) represents the highest manufactured tonnage. In 2005, glass (14% of the packaging sector) represented a turnover of €4.1 billion.
Wood and metal...
A natural material from the forest, wood is notably used in the packaging and paper sector. Wood packaging represents a total turnover of €1.72 billion. Poplar (France is the world’s 3rd largest producer with 240,000 hectares, representing 2% of its forested surface) is the wood most used to make light wood packaging (9% of the packaging business) for its rotary cutting flexibility (70% hygrometry). The poplar is a species that grows rapidly (eighteen years) and its cultivation is regulated at two trees planted for every tree cut. Non-polluting, renewable, damp-resistant, light for transport, light wood packaging pleases consumers because of its nature-friendly image. It represents a turnover of €250 million for an annual production potential of 800 million to one billion units (60% of national poplar production). Light wood packaging accounts for 30% of fresh food packaging.
By metal packaging we mean rigid steel or aluminium packaging suitable for direct contact with foodstuffs. The properties include sealing from gas, light and micro-organisms so foods can be kept longer. Easily recyclable because of its magnetic properties, 61% of steel packaging is recycled in Europe (1.2 million tons) to produce new steel. In the food industry, ‘metal’ packaging (14% of the packaging market) represents almost 650,000 tons (34% for solid foods and 24% for fluids).
Trends and innovations
Today, there several major trends to be seen in packaging.
Lighter, better quality materials and their substitutes are constantly being developed. Greater allowance is made for food safety and convenience. Furthermore, packaging is also evolving in terms of ‘attractiveness’ (feel, sight, smell).
The major technical trends are varied: cooking in the packaging (system of appropriate valves), new packaging for 4th and 5th range products, flexible packaging, clean materials (less additives, vegetable solvent-free inks), intelligent packaging (traceability, inviolability of products, etc.) with RFID chips, outer labels with micro-organisms, electronic temperature markers, active packaging (action on the product producing cold or heat to improve preservation including vacuum packing, deep-freezing and freezing, modified atmosphere, etc.), food films for products with a high fat content, isotherm and cooling packaging in PU (polyurethane), aluminised resin (insulated inflatable wrapping sometimes with a cold diffuser, air liner model).
The innovations include certain wood microwavable packaging, the creation of a stacking standard (Common Foot Print), a shelf-ready concept (to improve time to market and the efficiency of the logistic chain), the light cardboard pallet or layer pallet, bag-in-box (preventing oxidation or pollution of liquid content), organic packaging (corn and potato starch) and adhesives (starch), insect-repellent food packaging (releasing a active principle that repels the insect but is harmless to man), the paper bag with perforated lining to keep sandwiches warm and crisp. With all these trends and innovations, the packaging sector demonstrates its constant reactivity and commitment to improving environmental performance.
Francis Duriez
Source : SIEL-GROW, ONDEF, CLIFE, ANIA, CNE, COFEPAC, COLDPACK, SCHISLER, SNFBM, EXPOSIUM, FRANCE-EMBALLAGE, VERRE AVENIR Crédit photos : Francis Duriez ;Crédoc ; Aprifel ; Viniflhor ; Lechat ; Ph Unic ; CTIFL
Pro reviews
Yves Boccassini
(Chairman of CAR – ex-director of Boccasacs)
“Our company is specialized in paper and plastic packaging for the food service sector. Despite a relatively stable market, we still handle quite large volumes, representing just over 200 tons a year of paper packaging. However, new, more sophisticated trends like the container are gaining ground. We are also trying to develop the highly practical, large American SOS paper bag, which has the advantage of supporting the entire wood sector. We also sell plastic, reusable bags. Our biggest sales are in plastic (25%), paper (20%) and wicker. As a whole, packaging represents 50% of our turnover and remains a stable market with a slight increase during the red berry season (April, May, June). Personally, I don’t really believe in ‘organic’ packaging because it is too expensive and I am still convinced that paper will remain the most ecological solution for the future.”
Stéphane Teicher
(President of CLIFE – the liaison committee for the French packaging industry)
“As the nation’s seventh largest industry sector, the packaging industry encompasses 1,500 companies and 111,000 employees, with a turnover of nearly €20 billion in 2007. Cardboard (33%) and plastic (30%) are the leading materials, with the others (wood, glass, metal, non-rigid) each representing +/- 10%. With the economic crisis, the activity fell in 2008 (0 to 5% depending on the sector).
Eco-design has become the rule, driven by the need to reduce waste and constantly develop recycling. In the cardboard sector, we have largely exceeded the objectives set by the European directive.
Traceability and food safety are core concerns for us, with the development of active and intelligent packaging. To that end, the CLIFE works closely with the French food industry association, ANIA. We signed a joint charter and statement of conformity and several work groups are studying solutions for clients from the food processing sector, the leading user of packaging.
Often pointed at as a source of waste, people forget its fundamental role in product safety, transport, preservation, storage and labelling. The CLIFE is participating in works to prepare common rules to display mass consumption products in an environment-friendly way.
With regular use of life-cycle analyses, the environmental performance of packaging solutions is rising. Furthermore, the change in consumer habits, with the increase of individual packaging, will impact our industry (new formats, easy opening). 2009 will be a tough year for packaging but it will be one of the first sectors to anticipate our economy’s recovery.”
Olivier Draullette
(Development Manager for ONDEF – the French trade association for corrugated packaging)
“The ONDEF groups all corrugated cardboard manufacturers in France, which represents 75 production sites, 12,000 employees, 3 million tons of corrugated cardboard and a turnover of €3 billion. The conversion of paper into corrugated cardboard makes the packaging more rigid. Its manufacture underwent a ‘revolution’ when the corrugated machine was invented around 1870 in the USA. The main two sources of raw material are wood fibre (converted into shavings and paper pulp) and, above all, corrugated cardboard recycled after use (90%). It plays a very important role since it accounts for over one third of all packaging. Light, natural, resistant, safe, protective, ergonomic and affordable, it is mainly used in the food processing industry because it optimises packaging logistics by adaptation of a type of product to a type of packaging. It is also fit for contact with foodstuffs under European legislation. Corrugated cardboard has also managed to innovate as shown by the new standard (Common Foot Print) designed for more efficient, uniform stacking, shelf-ready packaging, layer pallets and the bag-in-box.”
Jean-Emmanuel Hermès
(General Delegate for the French light wood packaging industry federation (Syndicat National de l’Industrie de l’Emballage Léger en Bois)
“Wood is still the oldest, most known and transversal of all food packaging. Poplar accounts for 70% of light wood packaging, a species known for its flexibility, suitability for rotary cutting and rapid growth because a poplar tree can be used after eighteen years. In a well managed poplar grove, the rotation is two trees planted for every tree cut. This is a natural, renewable and ecological raw material. Light wood packaging accounts for 9% of the total packaging business, but exceeds 30% for fresh produce, mostly in fruit and vegetables. Today, we are more in a stall market, like other packaging materials.
Light wood packaging has an end-of-life and its carbon footprint is basically neutral. Furthermore, it can be fully recycled as compost, particle board, wood for fuel, etc. Wood packaging also adapts to modern trends with microwavable wood packaging or the new forms of oyster crates. This material has a very good image with consumers, hence our slogan: If you love Nature, choose wood packaging!
Christophe Leygues
(Manager of the Rungis site of Alsys)
“Packaging is our principal activity and represents over 6,000 listed products, of which 3,000 are made at our factory in Brie-Comte-Robert (77). For the most part we sell all kinds of wrapping paper to our clients (food service industry) in France and abroad, as well as plastics in the form of pots, containers and lots of small packaging. We are also planning to develop our organic line, notably the corn and potato starch bags. Packaging is a stable market for certain product lines although it is growing for others. Packaging as a whole is growing because it is a constant need, an ever changing activity, seeking innovation and research.”
Alain Valenza
(Regional Director IdF of La Bovida - Rungis)
“Our line of packaging concerns the first and second packaging for foodstuffs, such as sheets of paper, paper bags (Kraft), plastic containers and bags, aluminium containers, cardboard cake boxes, stretch film, etc. Our plastic bags are personalised or identifiable for a profession or sector of activity. We have also developed a complete line of ‘organic’ reusable bags based on corn or potato starch but they are still expensive, which explains why sales of traditional plastic bags are still high. We will switch over to this type of packaging the day the price drops. Our largest sales volumes are still plastic containers and bags. They are predominant (40%). We have easily a thousand listed products devoted to packaging, which represents 20 to 30% of our turnover. Despite quite heavy competition, it is a growing market.”
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