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Fresh produce : pleasure and health
Hippocrates, the most famous doctor of ancient times, already said at the time: “Let your food be your medicine, and your medicine your food.”
Today, many authorities view consumption of fresh produce as a public health concern and it is the subject of many nutritional recommendations at global level (WHO, FAO, etc.). However, we should not forget the notion of pleasure, which is still an essential factor in our diet.
French consumers are aware of the connection between diet and health. Some 76% of consumers think that a healthy diet, varied and balanced, is very important to staying healthy and see fruit and vegetables, dairy produce, meat, water and fish as indispensable to a good diet.
On a daily basis, a good diet should give each individual a sufficient quantity of the different macro-nutriments - proteins (15% of total energy intake, evenly split between plant and animal origin), carbohydrates (55%), lipids (35%, especially vegetable origin and in different fatty acid classes) - and micro-nutriments (vitamins, minerals, trace elements) to cover all physiological needs. Foods are sorted into five major groups: meat/fish/eggs, dairy products, cereals/potatoes/dried vegetables, fats, fruit and vegetables. These needs may be influenced by several factors: age, gender, physiological state (growing, breast feeding, pregnant), physical activity and characteristics specific to each individual.
In France, these figures correspond to the recommended daily intake (ANC) defined for each nutriment in order to meet physiological needs. The latter are established according to several indices, such as dietary diversity (number of food groups consumed/day). If the value of this index is 3 or above, it is considered high dietary diversity (1 in 2 French people against 1 in 3 Americans). The value of this index is primarily determined by the consumption (or not) of fresh produce, particularly consumption of fruit and vegetables.
The major role of fruit and vegetables
As guarantors of a well-balanced diet, fruit and vegetables are key players in presenting a large number of illnesses: cardiovascular diseases (primary cause of mortality in France), cancers, osteoporosis, diabetes, atherosclerosis, obesity, degenerative diseases, high blood pressure, etc. They are also the best recipe for ageing well.
They have great nutritional qualities for minimum calories and are preferable to foods that produce ‘empty calories’ like table sugar.
As a general rule, they contain few proteins, few lipids, some carbohydrates and 90% water on average. They are very well supplied in vitamins, minerals, micro-nutriments and many other elements essential to the body’s health.
Furthermore, they also represent a significant source of calcium in addition to dairy products (parsley, spinach, figs, etc.) to cover daily requirements (higher at age 60 than at 30).
They are also rich in potassium (dried fruit, chestnuts, avocados, garlic) to reduce high blood pressure and vitamin B9 (cress, broccoli, melon) to reduce risks of cardiovascular disease. The high dietary fibre content (coconut, redcurrants, Jerusalem artichokes) helps regulate intestinal transit and keep cholesterol levels healthy.
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Recognized benefits
Indispensable for a healthy diet, fruit and vegetables also play an essential role in preventing many cancers because they have a high concentration of antioxidant substances, like vitamin C (kiwi, sweet pepper, orange), vitamin E (nuts and dried fruit), carotene or provitamin A (carrot, dandelion, melon) or zinc and selenium (garlic, chicory). Other substances are also recognized for their antioxidant content, like glucosinates (compounds found in cabbages) and polyphenols (tannins in red wine or tea, apples, grapes, red berries).
Micro-nutriments also play a key role in cell functioning by reinforcing the body’s protection against free radicals thanks to certain specific enzymes. Free radicals are highly aggressive molecules attacking our cells, linked to the occurrence of several diseases.
Lastly, fruit and vegetables have a ‘sating’ effect that can stabilize or even reduce the volume of food absorbed. It is important to eat fresh fruit and vegetables with much higher nutritional and health benefits than processed products.
Daily requirements
In one of its priority nutritional objectives, the French national nutrition and health programme (PNNS - Programme National Nutrition Santé) recommends eating at least five fruit and vegetables a day. Indeed, while energy requirements decrease with age, the need for vitamins, minerals and micro-nutriments remains high. Yet although fruit and vegetables (12% of the total food budget on average) are recognized as essential to health and a balanced diet, parts of the population still avoids them. Whereas 43% of the population consumes 5 fruit a vegetables a day,
one third of adults and 60% of children eat less than 3.5 portions a day.
In Ile-de-France, 30% of residents declare that they do not eat fruit and vegetables every day. This figure rises to 50% among the under-25s. The experts recommend eating between 400g (minimum threshold) and 800g of fruit and vegetables a day, spread over the day. In fact, a 30% decrease in cancer risks has been recorded with 400g and over.
To inform the French about the benefits of fruit and vegetables and incite them to increase their consumption, some major campaigns have been undertaken, such as those run by Interfeland Aprifel (nutrition specialists in retailers, schools and educational bodies, other large national operations, etc.). In addition, some actors are relying on innovation to revitalize the fruit and vegetables sector and boost consumption, such as varietal diversity and heirloom varieties and new shapes, colours, packaging, etc.).
The role of seafood
Aquatic products are a natural reservoir of minerals (iodine, phosphorus, selenium, iron, magnesium, etc.), micro-nutriments and vitamins (B12, B3 or PP, B6, D, E). Their calories/proteins ratio is also excellent. A fatty fish contains from 6 to 14% lipids while a lean fish has less than 3%. So 100g of fish provides between 60 and 200 kcalories.
A source of proteins (15% to 25% depending on the species), fish is therefore particularly healthy. It also contains a lot of omega-3 (polyunsaturated fatty acids essential to the body): 100g of aquatic produce (mackerel, salmon, etc.) can supply up to 100% of daily requirements. It stimulates cerebral functions and averts cardiovascular risks. According to the PNNS, it should be eaten twice a week. The consumption of fresh seafood products was 260,000 tons in 2007.
Dairy benefits
The PNNS, the Académie de Médecine and nutritional specialists recommend eating three dairy products a day for our good health.
These are actually the foods that have the highest calcium content – indispensable to ensure healthy bones all life lone – and easily absorbed by the body.
They are rich in proteins, minerals and vitamins (phosphorus, potassium, magnesium, zinc, selenium, iodine, B2, B6, A and D). They also contain sugar and lipids, in proportions that vary with each product (only 1.6% lipids in semi-skimmed milk). Milks, yoghurts, fermented milk, fromage frais, melted or matured cheeses from whole or skimmed milk; the range is very broad.
The total consumption of dairy products fell slightly (-1.4%) between 1996 and 2007. While cheeses (all milks) (+13.2%) and yoghurts and fermented milk (+25.9%) have increased significantly, the processed milks (all milks) dropped by 13.20%. Butter in turn remains stable, with an average consumption of 8.5 kg/inhabitant/year.
The role of meat products
Meats (beef, veal, lamb, pork, tripe products, etc.) are an excellent source of proteins with rich, balanced amino acid content, as well as an important satiety effect. In the case of beef, most pieces contain less than 6% lipids, regardless of how they are cooked. The fatty acids are evenly split between those that are saturated or unsaturated, while the dominant fatty acid is oleic acid. Meat products are also an essential source of wholly absorbable heme iron (20 to 25%) and facilitate absorption of the irons in other foods. Moreover, meat contains a significant amount of minerals (zinc, selenium) and vitamins (B6, B12, PP).
In household consumption (TNS 2006), fresh butcher’s meat accounts for 53% (with 43% for beef), poultry and rabbit for 30%, ham 12% and frozen meats 6%.
Food and pleasure
The notion of taking pleasure in food is quite a recent phenomenon. For a long time greed was considered a sin. Nutritionists agree that you should experience pleasure when eating food and taste is the principal factor. All the senses are stimulated by the organoleptic properties of foods: smell, sight, hearing, touch. A recent study by Crédoc showed that 97.3% of French consumers consider the meal as a time for conviviality and 96.7% like to take pleasure in eating. In addition, 32% of them would buy more fresh produce if their budget was bigger.
We note that young children are more concerned by appearance and texture whereas the elderly are more drawn by savours. The concept of ‘health’ is too abstract for a child because it requires and understanding of the ‘long term’.
Today, “eating for health” appears to be overtaking “eating for pleasure”, which corresponds to the traditional dietary model based on sharing and conviviality. Food consumption has become an alliance between health, pleasure and practicality, with price being the deciding factor for 78% of consumers. Indeed, consumers’ concerns about their purchasing power incite them to choose less expensive products.
For many nutrition specialists the fact remains that health and pleasure are essential and compatible for a healthy, balanced diet.
Francis Duriez
Source : Crédoc, Inra, Ofimer, Interfel/Aprifel, CIV, Cniel, Cidil, Inserm
Crédit photos : Francis Duriez ;Crédoc ; Aprifel ;
Pro reviews
Saïda Barnat
(Manager of the Scientific Department of Aprifel)
“Our way of eating has changed a lot all through history and for a long time fruit and vegetables were the poor relation of foods. Then we realized that these foods are an important source of vitamins and substances beneficial to our health. We discovered the vitamins first and now we are at polyphenols. According to WHO, is it now proven that a healthy, balanced diet must include 400g of fruit and vegetables a day, preferably in fresh produce (vitamin content). The latter have a beneficial effect on certain patients, particularly in the fight against obesity. Clearly, any regular consumption of fruit and vegetables has to be driven by the pleasure derived from eating them. Fruit and vegetables are an irreplaceable source of pleasure and health.”
Christian Natali
(President of the FNC group – fruit and vegetables - Rungis)
“Fruit and vegetables should be assessed by their appearance first, then by their scent and savour. However, the only good fruit and vegetables are those in season. Fruit and vegetables are also “traced” products and this a guarantee for the consumer. I personally sell top-of-the-range fresh produce, top quality products that really are a joy to eat. My role is to know how to select them perfectly to satisfy my clientele. Fresh fruit and vegetables are also good for your health because of all the nutriments they contain (vitamins, minerals, amino acids, etc.). A balanced diet necessarily means fresh produce, as varied as possible.”
Dr Jacques Fricker
(Doctor and nutritionist - Hôpital Bichat)
“Fresh produce is a source of pleasure and good health. It tastes better than frozen or canned products, although it is perfectly all right to alternate between them.
Fruit and vegetables can be consumed in quantity because of their rich content (vitamins, mineral salts, polyphenols) and power to fight against obesity, premature ageing, cancer and cardiovascular diseases. Some recent American and French studies have shown that people who eat a lot of fruit and vegetables are slimmer than other consumers.
Seafood products are rich in omega-3 (fatty fish like herring, mackerel, sardines, tuna or salmon), proteins and mineral salts (iron, phosphorus, magnesium).
Meats contain good proteins, B-group vitamins, iron and mineral salts. It is better to eat the leaner meats (red or white), poultry, game, tripe products, cured or cooked ham.
Dairy products contain proteins, vitamins (B12), calcium (especially the hard cheeses). Nevertheless, it is better to vary the types of cheese.
Eggs are also a good source of proteins and can be eaten in different ways.
You should take pleasure in eating while respecting the seasons; fruit and vegetables in season contain more polyphenols.”
Latest publication: Les meilleurs régimes du monde (with Dominique Laty: historian and cook). Ed. Odile Jacob - Paris
Laurent Grandin
(President of the Interfel catering committee, Manager of Primazur - Sicaer – fruit and vegetables for collective and commercial catering - Rungis)
vegetables for collective and commercial catering - Rungis)
“Fruit and vegetables are undeniably good for your health and a balanced diet, and various scientific committees have confirmed this for a long time. Yet other types of fresh produce are also good.
For fresh fruit and vegetables this has led to a 9% rise in actual consumption in commercial catering over the last six years. However, besides the health aspect, fruit and vegetables are a matter of lifestyle and eating habits. In my opinion, the most important aspect is pleasure; the pleasure of freshness, the pleasure of enjoying an endless variety of tastes and textures that can be prepared in many different ways. Actually, the wholesalers in this sector have made a special effort and some investment to supply local authorities and commercial catering with top quality produce, with a very wide, more or less unlimited choice. Fruit and vegetables feature most in the culinary arts and commercial catering, with professionals using over 80% fresh produce, mostly fruit and vegetables. Eating fruit and vegetables gives us pleasure and a balanced diet.”
Pascale Hébel
(Director of the Consumption Department of Crédoc)
“In the present crisis context, there is a desire to get back to basics; a desire to eat fresh produce again, which is quite positive. However, there are sectors where the persistent drop-off in consumption has accelerated, leading to the purchase of other food products (such as canned fish). We also note some other shifts in consumption (return of tripe products). In the present crisis, we are more price-sensitive and as a result consumption focuses on the least expensive fresh produce. Unlike previous years, however, we are seeing a fall in the health-diet, whereas the notion of pleasure is growing, particularly in wealthier social categories (the most educated), looking for quality fresh produce on the markets, plus cookbooks and cooking programmes on TV. On the other hand, the poorer categories are giving preference to the health-diet. Generally speaking, ready-made meals, light products and health foods are on a downward trend. We are going back to basics by buying “bulk” fresh produce. The products most consumed are still bread, fruit and vegetables. In these worrying times, we are going back to a more traditional cuisine.”
Jean-Lou Germain
(Technical consultant to CCC France – President of CCC France from 2002 to 2008)
“Pleasure and health are two very important criteria for CCC France (Comité de Coordination des Collectivités), the collective catering association under direct management (75% of collective catering in France). Indeed, a meal should be a moment of pleasure and relaxation. In school canteens, this is achieved through the quality of the products, the service and the surroundings, so that pupils spend at least half an hour at the table.
Similarly, health is another priority for us, particularly in school catering, with the application of the PNNS. As of September 2009, some new mandatory rules on products will apply in terms of nutrition and balanced diet. Major efforts have already been made on consumption of fruit in collective catering (75% compared to 25% in commercial catering). Furthermore, other operations are being run such as “fruit during breaks” and various partnerships have been signed with trade associations like Interfel (fruit and vegetables), Interbef (beef) and Inaporc (pork). Our goal is to give our youth new, healthy eating habits.”
François Pasteau
(Chef and owner of the restaurant L’Epi Dupin - Paris 6e)
“If I go to Rungis twice a week, it’s because I find all the fresh produce I need there, particularly fruit and vegetables, with all their colours, shapes, scents, textures and savours. I combine the pleasure of good food with a balanced diet. Lunching at the restaurant is primarily about pleasing yourself; the pleasure of discovering products that you rarely eat at home, or else familiar products prepared in an original way.
My role is, above all, to put pleasure in the plate, through textures and savours. I use a lot of fruit in desserts, to give a fresh touch. In this respect, it is important to respect the seasons, because fruit and vegetables are an unending source of pleasure and health.”
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