Fact sheet
The use of retail design (point-of-sale decoration) is a way to seduce the consumer through the specificity of the products and optimum use of specific elements like furniture, design (interior and exterior), lighting and signing. Since 50% of sales are impulse buys, promotion and original displays of shelf spaces and products are important to “capture” clients looking for novelty.
Display units, signing, lighting and all the accessories specific to sales help to optimize sales points, visibility and optimum product promotion, good traffic flow for clients, appropriate design and comfortable sales outlets, and clear, instant information.
Enhancement and functionality
Investment in store layouts can be broken down as follows: 36% is spent on renovating existing stores, 24% on developing the point-of-sale concept and 40% on store developments, extensions or openings. The latest generations of furniture offer practical, aesthetic solutions. There are modular display units, presentation benches, adjustable benches (for a better presentation and handling of products), gantries (for suitable, efficient signing) that can be equipped with integrated mist sprayers (fruit and vegetable vendors) to improve the freshness of the produce.
Aisle end displays play an essential role in a department that constantly changes according to seasons and create central gondolas for promotional offers. The kiosk multiplies the points of sale and the listed products in the areas chosen for a specific goal and installing counters and solid low tables is also effective. Refrigerated glass display units have also evolved (saving on floor space, shelving, new glazing, special lighting, temperature adjustments depending on products, etc.).
At Rungis Market
“As a specialist in supplies for fishmongers, 30% of our sales are small materials for decoration and product display: basketwork, seafood platters, stainless steel dishes, etc.,” explains Mr Randolph Menuel, Sales Director of Edelweiss. “Our clients want resistant materials, especially in basketwork. We offer them good quality, attractive tools to promote their products, and we vary our lines every year to expand our clientele.”
Bruno Carlhian
